From an early age, young girls are told one thing about their bra strap: cover it up.

Nike gave us a brief to promote their sports bras last year and they liked our idea, but were too afraid to make it.

A real clothing line we made to celebrate women's bra straps.

As a part of the movement, the united states women's soccer team's olympic jerseys will have cut outs to show their nike sports bras.

Nike's website and store locations will provide excusal notes for girls whose school dress codes prohibit their bra straps showing from under tank tops or t-shirts.

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Art Director: Jennie Ellsworth 

Copywriter: Nell Stevens

Director: Jed Thunell

Editor: Mikey Bready

Set Photography: Amanda Rasmussen